Usablenet by name, unusable on Windows Phone
E-commerce usability has been written about for ages, so it might come as a surprise to some that Usablenet who claim to have the "best in class" mobile websites have numerous basic user experience failures. I visited Sports Direct's website today with a simple goal of looking for a sports drink bottle. This should not be a complex task. On opening www.sportsdirect.com I was redirected to the mobile version, it had ignored my browsers desktop website preference and redirected the domain. Redirected domains are commonly the worst start in terms of user experience. Here are just a few of the common issues a mobile user will experience when they are redirected to the "m." domain: Failure to take into account the exact entry link. e.g. A directly link to a specific article is selected form a Google search and instead of reaching the mobile version of the article the domain redirect goes straight to the home page. The redirect creates a new set of http reques