Don't let scanablility destroy your website
People don't read they scan - Really? Every single web design book, and limitless online articles all advise you that people do not read they scan web pages. They cite tons of studies with scary statistics such as people will click the back button within 2 seconds, they will not read sentences and they will quickly browse your material. Because of these reasons all of the aforementioned articles recommend to re-write your body copy with this in mind, cut down the text as much as possible. Why do readers scan and not read? Is it the medium of web browsing that means you cannot read you have to scan? Many people point to studies showing that reading the same text on a computer takes longer than it does on paper. Well studies do suggest that this is true , but does this really mean that people only scan? One book on web design I have read recommended performing a ruthless cut of the details of an articles body copy. It is commonly stated that you should Start with the mos